Wix.com price target lowered to $194 from $208 at Wells Fargo

Wells Fargo lowered the firm’s price target on Wix.com (WIX) to $194 from $208 and keeps an Underweight rating on the shares. Prior to the EPS call, the firm expected debate on the second half of 2025 bookings acceleration guide, given tough pricing comps. Management indicated growing AI/Studio contribution underpins the acceleration, but explanation unlikely to quiet debate, in Wells’ view.