RBC Capital analyst Brad Erickson lowered the firm’s price target on Wix.com (WIX) to $190 from $210 and keeps an Outperform rating on the shares. The company’s Q3 print was challenging as Vibe coding is affecting margins more than expected at least starting out, while the top-line numbers don’t totally paint a picture of it being incremental, the analyst tells investors in a research note. Among the challenges, the management also commented that Base44 was a meaningful contributor within Creative Subscriptions to the guide up on bookings – which means that core Creative Subscriptions may have slightly missed, the firm added.
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