Citi analyst Ygal Arounian lowered the firm’s price target on Wix.com (WIX) to $150 from $197 and keeps a Buy rating on the shares following the Q3 report. The firm sees less visibility into the company’s free cash flow margins in 2026 due to ramping investments for Base44. Post the estimate reset, Citi sees more upside to revisions than downside. It feels Wix shares are undervaluing its opportunity with Base44.
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