Citizens lowered the firm’s price target on Wix.com (WIX) to $125 from $185 and keeps an Outperform rating on the shares. Wix announced the launch of Harmony, advancing its AI-powered website builder and reinforcing its industry-leading design tools, which should support near-term share gains among self-creators despite rising competition as website building shifts to natural language, the analyst tells investors in a research note.
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