Backs FY26 bookings view up mid-teens percent. Lior Shemesh, CFO at Wix, added, “Bookings from our Q1’26 new user cohort increased almost 50% year-over-year, with meaningful contribution from Base 44 and healthy core Wix new cohort performance. Core Wix Creative Subscriptions gross margin was stable as AI costs remained minimal, and we expect margins to remain unchanged as we control costs while we scale our platform through the year, particularly Harmony. The high-impact investments that we are making today are unlocking massive opportunities and new audiences, allowing for consistent TROI even on higher marketing spend as monetization steadily increases. We also have executed on our capital allocation plan from the beginning of the year, with the completion of our $1.6 billion modified tender offer in early April. By repurchasing nearly 30% of Wix’s outstanding shares quickly and efficiently, I believe we are generating significant value for our shareholders.”
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