Wix.com announces acquisition of Base44

Wix.com (WIX) announced its acquisition of Base44, an AI-powered platform that enables anyone to create fully-functional, custom software solutions and applications. The acquisition adds a new arm to Wix’s AI portfolio, expanding its suite of intelligent solutions that empower anyone to build and grow online. “This acquisition marks a pivotal milestone in Wix’s commitment to transforming creation online,” said Avishai Abrahami, CEO and Co-founder of Wix. “Maor and his team at Base44 bring cutting-edge technology, strong market penetration, and visionary leadership that seamlessly align with Wix’s dedication to enabling users at all levels of expertise to express their intent while intelligent agents manage execution. Maor’s exceptional talent and innovative mindset will reinforce Wix’s mission to push the boundaries of AI-driven creation and accelerate the evolution of intuitive, intelligent tools that redefine how digital experiences are built and enjoyed.”