Williams upgrades Canada Goose with most manufacturing protected from tariffs

As previously reported, Williams Trading analyst Sam Poser upgraded Canada Goose (GOOS) to Hold from Sell with a price target of C$10, down from C$11. About 90% of Canada Goose’s manufacturing is in Canada and is protected from tariffs under the USMCA, says the analyst, who adds that the disconnect between management’s belief that Canada Goose is a luxury brand compared to consumer beliefs that Canada Goose is premium outdoor brand “continues to be a drag on the company’s long term outlook.” While upgrading the shares, the firm is lowering its price target and reducing its FY25, FY26 and FY27 EPS estimates.