Williams-Sonoma (WSM) announced participation in the OpenAI Ad Pilot Program, becoming one of the first companies to test ads in ChatGPT. Williams-Sonoma will explore how advertising in ChatGPT can reach customers at decision-making moments, helping surface relevant, high-quality products. Participation in the OpenAI Ad Pilot Program enables brands within the Williams-Sonoma portfolio to appear in high-intent environments where consumers are actively seeking ideas, solutions, and guidance. Williams-Sonoma will work with OpenAI to test and learn how this new format can drive meaningful engagement while maintaining the trust users place in ChatGPT responses and OpenAI’s privacy framework.
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