Williams-Sonoma (WSM) announced the launch of the company’s tenth brand, Dormify. Designed to meet the evolving needs of students and young consumers navigating dormitories and compact living environments, Dormify offers a curated, modern assortment of stylish and highly functional home furnishings. Through the newly launched Dormify website, customers can engage with the brand’s inspirational content, design their dream bed, build a personalized wish list, access curated checklists, and receive complimentary design and shopping guidance.
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