William Blair keeps a Market Perform rating on Tesla (TSLA) after demoing the company’s robotaxi service in Austin prior to the public launch in September. Unlike Waymo and Zoox vehicles, which are outfitted with a complex sensor suite “that stick out like a sore thumb,” Tesla’s autonomous vehicles blended in with all the other Teslas on the road, the analyst tells investors in a research note. Blair says the robotaxi was half the price of Uber (UBER), demonstrating its ability to win market share. The robotaxi “felt like a more luxurious service for half the cost and the driving felt more human-like,” the firm contends. It remains enthusiastic about the robotaxi launch but notes Tesla is facing a period of margin headwinds from pending regulatory cuts.
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