Where Food Comes From (WFCF) announces the launch of RaiseWell Certified, a comprehensive new standard that sets a new benchmark for animal care, verified natural raising practices, and transparent, fully traceable supply chains. Developed to meet growing consumer and retailer demand for responsibly raised proteins, RaiseWell Certified provides clear, third-party verified claims for brands, high-end retailers and foodservice operators who want to differentiate on integrity, quality, and certified production practices. The standard requires that animals are responsibly raised at every stage of life, with rigorous animal care requirements, with no antibiotics or added growth hormones ever, and source-verified back to the source of origin, creating traceability throughout the supply chains that retailers and consumers can trust.
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