Where Food Comes From announces investment in BlueTrace

Where Food Comes From announced it has made an equity investment in leading seafood traceability company BlueTrace. Privately held BlueTrace offers a powerful cloud-based traceability solution that helps shellfish harvesters, growers, distributors and dealers comply with government regulations, manage their inventories and optimize profitability. John Saunders, Chairman and CEO of Where Food Comes From, commented, "We are very impressed with the team at BlueTrace and believe the solution they have developed has the potential to have a major impact in seafood traceability on a worldwide basis. In addition to making a modest investment in BlueTrace, we expect to collaborate with their team in areas that augment our own initiatives in the seafood space, including our FishCARE sustainability standard."