Where Food Comes From announces collaboration with Pangea, Prime Pursuits

Where Food Comes From (WFCF) announces a collaboration with Pangea, as well as Prime Pursuits and Walmart (WMT). Together, all are committed to enhancing transparency within supply chains by introducing CARE Certified sustainable leather to automotive brands across the country while providing beef producers with an additional way to add value. “Beef producers are at the heart of this initiative,” said John Saunders, CEO of WFCF. “By supporting the CARE Certified program, ranchers can communicate to consumers that they are investing in leather produced from sustainably raised cattle on American ranches. This collaboration with Pangea, Prime Pursuits and Walmart allows us to transform what was once a lost opportunity into something meaningful. This will impact the entire supply chain, not just one piece of it.”