The Irish Data Protection Commission says Meta told it that WhatsApp ads “won’t be launching” in the EU “until 2026,” Politico’s Ellen O’Regan reports. “That new product won’t be launching the EU market until 2026. We have been informed by WhatsApp and we will be meeting with them to discuss any issues further,” Commissioner Des Hogan told reporters on Thursday. He added that the advertising model will be discussed with other data protection authorities “so that we can reflect back any concerns which we have as European regulators.” A spokesperson for WhatsApp confirmed that the advertising model is a “global update, and it is being rolled out gradually around the world.”
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