Wendy’s named Official Dunks partner of NCAA March Madness

Wendy’s (WEN) is “taking its March Madness game to the next level as the Official Dunks of the NCAA March Madness,” the company said. “March Madness is fueled by unforgettable dunks, and Wendy’s is bringing that same energy with the most iconic dunk of all – Hot & Crispy Fries in a Classic Frosty,” said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy’s Company. “It’s the signature play fans have known and loved for years, and this season we’re turning up the excitement with even more crave-worthy ways to enjoy Wendy’s all tournament long.”