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Wells Fargo upgrades Canada Goose to Overweight as turnaround story develops

As previously reported, Wells Fargo upgraded Canada Goose (GOOS) to Overweight from Equal Weight with a price target of C$20, up from C$19. The firm notes Canada Goose has quietly begun to inflect its business post a 24 month reset – with material improvements in product plus marketing driving meaningful direct-to-consumer growth, while wholesale upside now appears more visible. Wells believes the brand is returning to a good place following years of work.

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