Webtoon deepens Disney relationship to create new comics platform

The Walt Disney Company (DIS) and WEBTOON Entertainment (WBTN) “announced that Disney and WEBTOON have entered into a non-binding term sheet for the development of an all-new digital comics platform that will feature current comic book runs and include decades of past comics from across Disney’s portfolio including Marvel, Star Wars, 20th Century Studios and more. For the first time, more than 35,000 comics from Marvel, Star Wars, Disney, Pixar and 20th Century Studios will be available in a single digital comics service with one convenient subscription, adding more stories than ever before in one location. As an expansion upon Marvel Unlimited, Marvel’s current digital comics subscription service, the new platform which will be built and operated by WEBTOON Entertainment, will provide decades of iconic comics for current Marvel Unlimited subscribers and bring in even more fans to experience storytelling from across the Disney portfolio along with a selection of WEBTOON Original stories. The new platform will include a mix of vertical and traditional formats for archived comics, current comic book runs and original stories.”