Wayfair price target raised to $91 from $74 at Jefferies

Jefferies analyst Jonathan Matuszewski raised the firm’s price target on Wayfair (W) to $91 from $74 and keeps a Buy rating on the shares. The firm’s review of Morning Consult survey data supports the thesis that sharper prices have been improving consumers’ value perception of Wayfair’s home furnishings marketplace, the analyst tells investors in a research note. Jefferies sees market share gains accelerating in the second half as first party retailers pass along more price increases.