Wayfair partners with Google on AI-powered shopping

Wayfair (W) is a foundational partner that co-developed Google’s (GOOG, GOOGL) Universal Commerce Protocol, an open standard designed to enable more seamless, secure interactions between AI agents and retailers’ platforms. “Wayfair is investing in AI-powered discovery wherever our customers are-whether that is on our own app or across external AI platforms,” said Fiona Tan, Wayfair’s chief technology officer. “The Universal Commerce Protocol serves as the common language for this new ecosystem. It allows agents to bridge the gap between discovery and checkout, while ensuring we remain the merchant of record to guarantee the quality of the service.” Soon, UCP will power a new checkout experience on eligible Google product listings in AI Mode in Search and the Gemini app. This capability will allow shoppers to check out directly from Wayfair without leaving Google while they are researching. Wayfair will remain the merchant of record, ensuring consistent pricing, fulfillment, and customer support.