Jefferies downgraded Wayfair (W) to Hold from Buy with an unchanged price target of $94. The firm says that with its web traffic analysis indicating a slow start to the holiday shopping season for Wayfair and consumer survey data signaling a downshift in “go-forward buying propensity on the marketplace,” the stock’s risk/reward skews more balanced. The upside valuation case for the company is now less clear, the analyst tells investors in a research note.
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