Warner Bros. Discovery says streaming business has ‘incredible momentum’

Warner Bros. Discovery (WBD) announced that Max, the company’s streaming platform, will be rebranded HBO Max this summer. “WBD’s streaming business has incredible momentum, turning around its profitability by almost $3B in just two years and scaling globally with 22M subscribers added over the past year, with a clear path to over 150M+ by the end of 2026,” the company said in a statement. “Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering. It is also a testament to WBD’s willingness to keep boldly iterating its strategy and approach – leaning heavily on consumer data and insights – to best position itself for success,” it added.