VideoAmp announced a multi-year agreement with Warner Bros. Discovery (WBD) to expand their longstanding relationship and continue delivering currency optionality to the advertising marketplace. As part of the agreement, Warner Bros. Discovery will leverage VideoAmp’s advanced data and measurement solutions across linear, digital, and cross-platform campaigns to support planning, optimization, and currency use cases for the 2025 Upfront season and beyond. This includes transactions for demographic and audience guarantees.
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