VideoAmp announced a multi-year agreement with Warner Bros. Discovery (WBD) to expand their longstanding relationship and continue delivering currency optionality to the advertising marketplace. As part of the agreement, Warner Bros. Discovery will leverage VideoAmp’s advanced data and measurement solutions across linear, digital, and cross-platform campaigns to support planning, optimization, and currency use cases for the 2025 Upfront season and beyond. This includes transactions for demographic and audience guarantees.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on WBD:
- Paramount Steps Up Its Game with a Massive $1.5B ‘South Park’ Deal
- $0.60: What It Costs to Buy Over-the-Air Warner Bros Discovery (NASDAQ:WBD) Channels
- “Thumbnail Testing” a New Play at Warner Bros Discovery (NASDAQ:WBD) Stock Slips
- Now Streaming: Netflix provides ‘beat and raise’ report for Q2
- Warner Bros Discovery Stock (NASDAQ:WBD) Hits New 52-Week High