Walmart redesigns its flagship private brand, Great Value

Walmart (WMT) announced a comprehensive redesign of its flagship private brand, Great Value, reinforcing its commitment to delivering high-quality products customers need, want and love-at an affordable price. As Walmart’s largest private brand, and the largest food and consumables consumer packaged goods brand in the U.S., Great Value has been a trusted staple since its launch in 1993. Great Value products can be found in nine out of 10 U.S. households and save an average family 35% per year. This marks the first full brand refresh in more than a decade. The redesign will span almost 10,000 food and consumables items, making it the most extensive private brand update in Walmart’s history. To ensure a seamless transition, the rollout will be phased over the next two years, beginning with salty snacks and expanding category by category.