Walmart joins the U.S. Cotton Trust Protocol program

The U.S. Cotton Trust Protocol announced that Walmart (WMT) has joined the program. Walmart’s membership marks an important moment for the retail industry, significantly scaling the impact of sustainable cotton sourcing and reinforcing the company’s focus on regeneration and transparency in its supply chain. As a member of the Trust Protocol, Walmart will gain access to aggregated, verifiable data on sustainability practices from U.S. cotton growers and have the ability to track the movement of U.S. Cotton and Protocol Cotton through its supply chain. This aligns with Walmart’s ambition to source more sustainable cotton and its broader ambition to help more sustainably manage, protect and/or restore at least 50M acres of land and 1M square miles of ocean by 2030.