Vital Farms celebrates Route 66 Centennial with ‘Good Eggs Diner’

Vital Farms (VITL) is hitting the road with the Good Eggs Diner, a Route 66-inspired diner on wheels, to celebrate its farming roots during the Route 66 Centennial Celebration from April 24 to May 3. For a century, Route 66 has connected rural communities across the country, including Springfield, MO – home to Vital Farms Egg Central Station and hundreds of Vital Farms crew members – and many farming communities across the Pasture Belt, where more than 600 Vital Farms farmers call home. At the diner, guests can grab a taste of nostalgia and what Vital Farms is all about: good eggs from farmers committed to not taking shortcuts. The Good Eggs Diner rolls out April 24 in Chicago at Pioneer Court, near the start of historic Route 66. From there, it heads south to pop up at various events from April 30 to May 3 during the National Route 66 Centennial Kickoff Celebration presented by Vital Farms in Springfield, MO. Rooted in retro roadside eatery vibes, The Good Eggs Diner channels the spirit of the Mother Road: quality food, community connection, and honest work.