Vital Farms announces sponsorship in collaboration with ‘The Bear’

Vital Farms (VITL) announced a sponsorship in collaboration with Disney and FX’s The Bear, premiering Wednesday, June 25 on Hulu. As part of this sponsorship, a custom ad spot starring Emmy winner Liza Colon-Zayas will appear ahead of each new episode. Vital Farms’ “Good Eggs. No Shortcuts.” campaign, which launched earlier this year will also run throughout the season. The new, 30-second custom spot, which features Vital Farms eggs and butter, opens with Colon-Zayas as a restaurant patron ordering “the omelette.” Fans of The Bear will certainly catch this callback to the iconic and viral dish featured in season 2, episode 9. The spot celebrates how a simple omelette, made with high quality ingredients like butter, cheese, chives, crushed potato chips and “the good eggs” can elicit pure joy. “That’s what I’m talking about!” declares Colon-Zayas when the masterpiece reaches her table.