Vita Coco introduces Major League Hydration by Vita Coco

Vita Coco (COCO) introduces Major League Hydration by Vita Coco, “a roster of elite athletes who prefer the better fitness fuel, coconut water, to help power their performance,” the company said. The lineup includes Travis Hunter, Min Woo Lee, Amanda Anisimova, RedFoo, Weston McKennie, Jaylen Waddle, James Cook, Anna Frey and Catherine Parenteau. “Now more than ever, people are turning to the naturally occurring electrolytes and nutrients in coconut water to keep their bodies fueled – even professional athletes are picking up Vita Coco because they feel it helps them perform at their best,” said Mike Kirban, Co-Founder and Executive Chairman of The Vita Coco Company. “We’re excited to continue building our bench of athletes across sports who are fueling their game with Vita Coco.”