Vita Coco announces new partnership with Rush Soccer

Vita Coco (COCO) announced a new partnership with Rush Soccer. Through this collaboration, Vita Coco becomes the Official Hydration Partner of Rush Soccer. “Rush Soccer shares our commitment to helping the next generation play, grow, and stay healthy. We believe young athletes deserve a beverage option that keeps up with their performance needs without the artificial dyes and colors,” said Jane Prior, Chief Marketing Officer of The Vita Coco Company. “This partnership lets us bring that effort to life with one of the most passionate youth sports communities in the country.”