Vita Coco (COCO) is kicking off the holiday season in style with the debut of the Coco Card. This limited, NYC-only rewards card unlocks celebration and recovery essentials throughout December. On Saturday, December 6th starting at 11am, Vita Coco will unveil a 30-foot Blue Carpet activation on the east side of Washington Square Park, inviting New Yorkers to claim their Coco Card, available to those who are 21+ and while supplies last. At Vita Coco’s Blue Carpet experience guests can grab a coconut water and take part in interactive photo moments. Visitors that qualify, will also have a chance to claim the exclusive Coco Card, with offers that will help make celebrating easier this holiday season. To claim a Coco Card, guests must share a photo at the event using #CocoCard to their instagram account and must be 21+ with a valid ID, while supplies last.
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