Visa (V) unveiled an Enhanced Subscription Manager solution, a new value-added service within its Digital Issuer Solutions business. As the number of subscriptions worldwide is projected to reach 12 billion by 2030, consumers are seeking simple, transparent ways to track and manage recurring charges. In support of this, Visa is collaborating with Pinwheel, a leading provider of in-app bill management capabilities. Visa’s Enhanced Subscription Manager will be available to North American issuers in summer of 2026, followed by expansion to Latin America and the Caribbean. Visa designs and develops products to enhance the subscription billing experience for consumers, financial institutions, and merchants, with additional enhancements planned throughout 2026.
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