Visa introduces Trusted Agent Protocol for AI commerce

Visa (V) unveiled Trusted Agent Protocol, establishing a framework for agentic commerce that aims to enable secure communication between AI agents and merchants during every step of a transaction. Trusted Agent Protocol developed in collaboration with Cloudflare (NET) aims to address the challenges facing agent-driven commerce, ushering in a new era where AI can search, compare and pay on behalf of consumers, while ensuring trust between merchants and AI agents. Trusted Agent Protocol is available today in the Visa Developer Center and GitHub. Trusted Agent Protocol intends to enable approved agents to securely pass critical information to merchants. In an agentic world, merchants need a way to recognize trusted agents, verify their credentials, and maintain customer relationships without overhauling their systems, including the following information: agent intent, consumer recognition, payment information.