VinFast Auto highlights shift from product-led to customer-led sales

The company said, “As the global auto industry shifts from product-led to customer-led sales, VinFast’s approach in Canada highlights how service, trust, and long-term support are becoming key drivers in how people choose and buy cars. Business success is evolving. Companies no longer win simply by making great products. They win by creating great experiences. This shift is happening everywhere, from tech startups to century-old manufacturers. The auto industry is feeling this pressure as well. One unexpected example shows how powerful this change can be: VinFast in Canada is proving that putting customers first can transform how people think about buying cars…For the last two years, VinFast, Vietnam’s leading EV manufacturer, has steadily established its presence in the Canadian market, not through flashy promotions, but by focusing on customer care. Yes, they’re in the business of selling electric vehicles, but they’re betting even more on exceptional service. Their approach shows what happens when you truly put customers first. Their first offering in the market, the all-wheel-drive VinFast VF 8, is priced at the lower end of mid-size electric models to make EVs more affordable for a wider range of customers. The warranty is industry-leading: ten years or 200,000 kilometers, with unlimited kilometers on the battery under normal usage. Most companies offer warranties because they have to; VinFast offers one because they want to demonstrate accountability for their product over the long term.”