Village Farms’ Pure Sunfarms publishes cannabis potency research

Pure Sunfarms has published peer-reviewed research in Scientific Reports, highlighting the natural variability of THC potency within cannabis plants and reinforcing the need for more transparent and accurate labelling across the industry. The study, led by the Village Farms (VFF) Canadian Cannabis Research, Development & Lab team, analyzed dried cannabis flower from commercial-scale production. By measuring potency from the top, middle, and bottom of the plant known as strata, researchers observed significant variation in THC levels within individual plants and across different strains. The current legal framework in Canada requires licensed producers to display a single THC percentage on cannabis packaging. The findings from this study suggest this practice of fixed-number labelling does not account for the biological variability inherent to cannabis plants and misrepresents the actual cannabinoid content a consumer experiences. This provides a foundation for evidence-based policy discussions and regulatory evolution.