Village Farms (VFF) International announced another Canadian innovation from its Pure Sunfarms brand: the launch of a one-way aroma valve built directly into its dried flower packaging. The one-way aroma valve is pressure-activated and designed to release the flower’s scent only when gently squeezed, while preventing air, moisture, and contaminants from entering the bag. This allows consumers to experience the natural aroma of the flower, without opening the package or compromising product integrity.
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