Viant price target raised to $16 from $15.50 at DA Davidson

DA Davidson analyst Tom White raised the firm’s price target on Viant (DSP) to $16 from $15.50 and keeps a Buy rating on the shares following the news that the company has agreed to acquire TVision Insights – a provider of “attention measurement” solutions for Linear and Connected TV. The layering in of TVision’s current data licensing revenues will be accretive to Viant’s consolidated take-rate, and the integration of the technology into Viant’s core DSP should help attract more media spend over time, the analyst tells investors in a research note.