Freedom Capital initiated coverage of Viant (DSP) with a Buy rating and $14.50 price target As an independent, connected TV-focused omnichannel demand side platform, Viant capitalizes on ad budgets shifting away from linear television, with its proprietary Household ID and IRIS_ID enabling precise, cookieless targeting that minimizes wasted ad spend, the analyst tells investors in a research note. The firm added that ViantAI automates campaign execution, lowering entry barriers and reducing the need for specialized programmatic staff.
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