Viant enters agreement to acquire TVision for $40M

Viant (DSP) Technology entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership and in-room presence for TV. With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform. Combined with Viant’s Household ID and IRIS_ID, TVision adds three new critical signals to Viant’s Intelligence Layer, creating a continuous feedback loop where viewer engagement flows directly into planning, buying, optimizing, and measuring advertising campaigns. This creates an unprecedented level of granularity across TV at the network, CTV app, show, scene, pod, and spot level – delivering immediate improvements in inventory valuation, bidding precision, and return on ad spend, exclusively within the Viant platform. Pursuant to the definitive purchase agreement, Viant will purchase TVision for a total consideration of $40M, subject to customary adjustments and hold-backs. The consideration consists of $22.5M in cash and $17.5M of shares of Viant’s Class A common stock delivered at closing. The transaction is expected to close in Q2 2026, subject to customary closing conditions.