Viant (DSP) announced a strategic integration with iHeartMedia (IHRT) to deliver enhanced addressability, measurement, and programmatic innovation across podcasts, streaming and broadcast radio. As a part of the expanded partnership, Viant has integrated with Triton Digital which enables programmatic access to iHeartMedia’s audio inventory. Advertisers leveraging Viant’s platform can now activate addressable campaigns across the full spectrum of iHeartMedia’s audio network.
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