Versus Systems executes definitive agreement with Drinkfinger

Versus Systems (VS) announced it has executed a definitive agreement with Drinkfinger Enterprises to launch large-scale technology-enabled campaigns and fan experiences across Brazil, the United States, the United Kingdom, and select international markets. The collaboration will integrate Drinkfinger’s physical beverage accessory platform with Versus’ QR-enabled engagement technology. “The collaboration establishes a repeatable activation framework designed to help brand partners engage with diverse audiences at scale, measure performance in real time, and build long-term consumer relationships,” the company said.