Verisk Analytics to acquire SuranceBay for $162.5M in cash

Verisk has signed a definitive agreement to acquire SuranceBay for $162.5M in cash. This acquisition underscores Verisk’s commitment to streamlining and automating the process of buying and selling insurance, and to supporting a robust life and annuity ecosystem with solutions that enhance workflows between carriers, general agencies, insurance agents and consumers. With this acquisition, SuranceBay’s solutions, including its best-in-class agency management software, SureLC, will become part of Verisk’s FAST, the leading life and annuity platform. Together, these capabilities will cover all aspects of the insurance life cycle, from the buying experience through claims and the critical relationship between carriers and the distribution market. The integration is designed to enhance efficiency, agility and scalability to reduce friction between carriers and distribution partners. We will provide more details around SuranceBay and its impact on Verisk’s consolidated financial results on our second quarter 2025 earnings conference call. SuranceBay develops and services innovative software that simplifies and automates the process of buying and selling insurance. Its solutions provide an integrated experience for insurance companies, general agencies, insurance agents and consumers. Its flagship solution, SureLC, is a multi-carrier contracting automation solution that is fully synchronized with multiple data sources, providing producers and agencies with the ability to seamlessly perform functions related to licensing, contracting and appointing producers. SuranceBay will become part of Verisk’s Life Solutions, a platform of software components designed to modernize, streamline and scale operations for the life and annuity industry. The transaction is subject to customary closing conditions.