Verisk announced it has sold Verisk Marketing Solutions to ActiveProspect. VMS, part of Verisk’s underwriting division, provides marketing solutions for customers in both insurance and non-insurance industries. “This transaction reaffirms our commitment to focusing on data, analytics and technology solutions for the global insurance industry while also demonstrating our discipline to invest in our highest-growth and return-on-invested-capital opportunities,” said Lee Shavel, president and CEO of Verisk. “The VMS team has built a differentiated, privacy-first platform and this transaction will ensure VMS has the opportunity to serve its customers and invest as needed in the years ahead.”
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