Vail Resorts announces new Epic Pass pricing ‘20% less than standard pricing’

Vail Resorts (MTN) announced earlier that it is “doubling down on accessibility with new pricing for Gen Z and young travelers. Skiers and riders, ages 13 to 30, can now purchase the 2026/27 Epic Pass and Epic Local Pass for 20% less than standard pricing. Teens and young adults can score up to $220 in savings, with Epic Pass launching at $869 and Epic Local Pass at $649. All Passes for next season are on sale now at the lowest price of the year.” “The future of the sport depends on the next generation of skiers and riders, and it is our responsibility to create a more accessible pathway for them well into young adulthood,” said Rob Katz, CEO of Vail Resorts. “We know that young travelers, especially Gen Z, are prioritizing experiences when deciding how to spend their time and money – and we hope to make skiing and snowboarding an easy decision for them.”