V F Corp put volume heavy and directionally bearish

Bearish flow noted in V F Corp with 27,074 puts trading, or 8x expected. Most active are 2/9 weekly 16 puts and Feb-24 12.5 puts, with total volume in those strikes near 14,200 contracts. The Put/Call Ratio is 4.20, while ATM IV is up over 1 point on the day. Earnings are expected on February 6th.