Urban-Gro (UGRO), operating as Flash Sports & Media, announced its entry into the global T20 cricket market through the LPL Season Six Player Auction on May 15, executed via the Innovative Production Group platform. The entry positions the company within a multi-billion-dollar sports media ecosystem serving an estimate global fan base of 2.5B people, with a strategy focused on monetizing media rights, sponsorship, and live experiences at scale.
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