Piper Sandler upgraded Unity (U) to Overweight from Neutral with a price target of $59, up from $43. The firm says the mobile app advertising market “looks healthy” entering 2026. Unity’s Vector ad business has grown 15% quarter-over-quarter in the past two quarters, the analyst tells investors in a research note. Piper sees an opportunity for the company’s Grow segment to accelerate as Unity Vector ads scales at double-digits and Other Grow revenue stabilizes.
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