Optum Rx announced a new pharmacy care model that fundamentally changes how pharmacy benefits are priced and delivered – replacing traditional approaches tied to drug prices set by manufacturers or prescription volume with a transparent, fee-based structure offered to every Optum Rx PBM customer. The model is designed to fully align incentives with patients and plan sponsors, bringing greater clarity, predictability and affordability to pharmacy care – supported by digital capabilities that help patients better understand costs and make informed choices, Optum Rx said in a statement.
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