Baird upgraded United Rentals (URI) to Outperform from Neutral with a price target of $1,050, up from $888. The firm says multiple fundamental datapoints suggest stabilization in the broader rental industry following two years of deceleration. Baird’s Q3 rental survey showed some improvement for independent rental operators, and United Rentals should outperform the group, the analyst tells investors in a research note. Baird believes the company’s reacceleration in 2026 will likely drive the shares higher.
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