United Airlines announces new tiered fare structure

United announced a new tiered fare structure that will make it easier for customers to find the flight experience that best matches their preferences. The airline will offer three fare options in premium cabins for long-haul international, transcontinental U.S. and select Hawaii flights: base – a new option, standard and flexible, that will join the airline’s existing basic, standard and flexible fares in economy. The front cabin will also be branded United Polaris on select transcontinental U.S. and select longer Hawaii flights, and customers who buy the standard or flexible fares in United Polaris on these flights will have access to the United Polaris lounge. Customers who purchase the base option for United Polaris will still have access to the United Club.