Unilever names WPP’s Mindshare to handle accounts in key markets, E4M reports

Unilever (UL) has reappointed WPP‘s (WPP) Mindshare to handle its media accounts in the U.S., U.K., and China, but Publicis (PUBGY) has won five Southeast Asian markets previously managed by WPP, including Thailand and Vietnam, Exchange4Media reports. Additionally, Interpublic’s (IPG) Initiative is taking over the Canadian account from Omnicom (OMC), while Dentsu (DNTUF) is also joining Unilever’s media agencies, according to the report.