Under Armour price target raised to $6 from $5 at Truist

Truist analyst Joseph Civello raised the firm’s price target on Under Armour (UAA) to $6 from $5 and keeps a Hold rating on the shares as part of a broader research note previewing 2026 in softlines retail. Compared to elevated macro choppiness last year, the firm is expecting the softlines category to benefit in 2026 – especially in the first half – from higher tax refunds and the World Cup, the analyst tells investors in a research note. The firm adds however that many of the factors that drove success in 2025 – namely having elevated brand heat with more newness/innovation, more connectivity with customers, idiosyncratic growth opportunities, and serving higher income consumers within a K-shaped economy – remain “key elements of success”.